Privacy Policy

Last updated: 20 December 2025

1. Introduction

EAST COAST FINE ART (“we”, “us”, “our”) is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, store and disclose personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

This policy applies to all personal information collected through our website, booking systems, communications, and photography services.

2. What personal information we collect

We may collect the following types of personal information:

  • Your name, email address, phone number and postal address

  • Information provided when making an enquiry or booking (session details, location, preferences)

  • Information about children or family members relevant to the photography session (names, ages)

  • Medical or health-related information relevant to a session only if voluntarily provided (e.g. pregnancy stage, newborn health considerations)

  • Images and photographs taken during your session

  • Payment information (processed securely via third-party payment providers)

  • Website usage data, including IP address and browser information (via cookies and analytics)

We only collect information that is reasonably necessary to provide our services.

3. How we collect personal information

We collect personal information in the following ways:

  • When you contact us via our website, email, phone or social media

  • When you book or participate in a photography session

  • When you complete questionnaires, forms or contracts

  • When you subscribe to our mailing list

  • Automatically through our website (cookies and analytics tools)

4. Why we collect personal information

We collect and use your personal information to:

  • Respond to enquiries and manage bookings

  • Provide photography services and deliver images/products

  • Communicate with you before and after your session

  • Process payments and issue invoices

  • Improve our services and website experience

  • Maintain business records

  • Promote our services (only where consent has been given)

5. Photography images and privacy

Photographs taken during sessions are considered personal information.

  • We will not use your images for marketing, portfolio, social media, competitions or publication without your consent, unless otherwise agreed in writing.

  • Consent for image use is typically addressed via our contract or model release.

  • If you withdraw consent for future use, this will not affect images already lawfully published.

6. Disclosure of personal information

We may disclose personal information to third parties only where necessary, including:

  • Online gallery and image hosting platforms

  • Album, print and product suppliers

  • Third party image editing professionals

  • Accounting, legal or business advisers

  • Payment processors and booking platforms

We do not sell or rent your personal information to third parties.

Some service providers may be located overseas. Where this occurs, we take reasonable steps to ensure they comply with privacy standards consistent with Australian law.

7. Storage and security

We take reasonable steps to protect personal information from misuse, loss, unauthorised access, modification or disclosure, including:

  • Secure digital storage systems

  • Password-protected devices and accounts

  • Limited access to personal information

Despite our best efforts, no data transmission or storage system can be guaranteed to be 100% secure.

8. Retention of information

We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy, comply with legal obligations, or resolve disputes.

Images may be archived or deleted in accordance with our business practices and contractual terms.

9. Access and correction

You have the right to:

  • Request access to the personal information we hold about you

  • Request correction of inaccurate, incomplete or outdated information

Requests can be made by contacting us using the details below. We may require verification of identity before processing requests.

10. Cookies and website analytics

Our website may use cookies and analytics tools to improve functionality and user experience. These tools may collect anonymous data such as browser type, pages visited and time spent on the site.

You can disable cookies via your browser settings if you prefer.

11. Marketing communications

If you opt in to receive marketing communications from us, you may unsubscribe at any time by using the unsubscribe link or contacting us directly.

We do not send unsolicited marketing emails.

12. Complaints

If you believe we have breached your privacy or mishandled your personal information, please contact us first so we can attempt to resolve the issue.

13. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. The most current version will always be available on our website.

14. Contact details

For privacy enquiries, access requests or complaints, please contact:

East Coast Fine Art
Email: Hello@juliawheeler.com
Location: Gold Coast, Australia